Quip, the dental care startup that first went to market with electrical toothbrushes, has launched its first product open air of brushes. Often known as Strand, the product is a floss applicator with a refillable canister.
Strand costs $20 for the metallic applicator and refills imprint $5. Each string is pre-marked at each 18-inches to alleviate data of us to elucidate that amount for every and every enamel. Strand has been within the works since ahead of Quip formally launched its toothbrush, Quip CEO Simon Enever prompt TechCrunch.
“As we’ve talked about masses, our mission is extraordinarily highly effective to alleviate with all the fundamentals of oral care and floss has been that subsequent pure chapter for us on the personal care side of the alternate,” he talked about. “There are all of those vulgar habits of us present veil or don’t present veil in flossing. There are broad numbers of fogeys that don’t ranking the fundamentals excellent and even fewer of us are bothering to floss even as soon as a day. For us, it’s paired so intently with brushing itself. Essentially the most handy factual approach to ranking actual ends in oral care is to every and every floss and brush.”
With Strand, the hope is to ranking flossing one thing of us little doubt want to perform. To alleviate with that, Quip designed Strand to be merely match inside your pocket in order that you simply shall be prepared to easily seize it on the poke.
“A immense notion from our analysis is that individuals want to floss on the poke,” Enever talked about. “That’s the time when of us want to floss however no person brings their floss with them. We tried to own one thing that slips conveniently into your pocket.”
Up to now, Quip has raised greater than $60 million in funding from Sherpa Capital, TriplePoint Capital, NFP Ventures and others.