I did not know what to demand after I hopped on the cell phone with BM, the laid-aid rapper of KARD, a co-ed Okay-pop group recognized for his or her flavorful bangers and factual vibes. Born in California, the statuesque performer affords off an air of self notion — his stage identify is brief for “Gargantuan Matthew” and his private Instagram is a worship trove of chiseled fitness center selfies — and on the spot meme-skill. (He is initiated Monsta X’s Wonho and Shownu into his self-appointed “Gargantuan Tiddie Gang.”) However there’s extra to Matthew Kim than meets the find.
For starters, he does compile self-aware. And he from time to time doubts himself, inside and out of doorways of the studio. KARD’s most fashionable single, “Tiring Litty,” grew to become as soon as born out of these insecurities. The relentless tune is a smug flip-up anthem whole with loud EDM drops and classy entice beats. For BM, who produced the tune, “Tiring Litty” is greater than a meme; or not it’s a extremely efficient reminder to be your self, regardless of what anyone says. “You don’t even know however you watched what you need / Nothing ’bout me nada you don’t know / Nothing ’bout me not a command,” he raps. “The motive you talk about me isn’t in me / But it surely’s in you.”
“Tiring Litty” is not in precise reality for all individuals; BM is aware of this. For just about three years, KARD — consisting of people J.Seph, BM, Somin, and Jiwoo — preserve gotten right into a dancehall groove. However you may’t develop besides you check out the boundaries of what you’re able to, and “Tiring Litty” grew to become as soon as a shock to (or an assault on) the senses. “Even before it got here out, after I by probability corrupt the title, followers had been relish, ‘What’s ‘Tiring Litty?’ Why is he so strive-exhausting? Why is he so flinch?'” BM tells MTV Information on the cell phone from Porto Alegre, Brazil, basically essentially the most fashionable finish on their Wild KARD world tour. “Whether or not you liked the title or not, it made you unfamiliar ample to hearken to it.”
The people of KARD from left to merely: BM, Somin, Jiwoo, and J.Seph
It is that standpoint that has gotten BM through his hardest circumstances, relish transferring to South Korea in 2011 — a overseas plight the construct he did not educate the language, or perceive the customized — to vary right into a Okay-pop idol. And whereas he is not going to be been frightened about being himself, “mammoth man tiddies” and all, or not it’s taken him eight years to finally perceive the particular roughly duty that comes with being any one who others stare as much as.
Right here, BM talks about his people, how “Tiring Litty” grew to become as soon as impressed by the followers, his talent to social media, his apparent persona, and the enjoyable of setting up music for no particular person however himself.
MTV Information: Can KARD be outlined by a singular sound, or is it extra of a temper that you just are attempting to location?
BM: The reality is, after I believe KARD… after having produced “Tiring Litty,” which I did fairly a lot of the manufacturing for, I precise in precise reality really feel relish KARD is 4 dope artists that always attribute on each assorted’s songs. That is in precise reality what I in precise reality really feel relish.
MTV Information: You acknowledged that everytime you had been producing “Tiring Litty” that you just needed it to sound relish nothing else that KARD has achieved before. Why grew to become as soon as it well-known so that you can make a tune which will possibly possibly per probability moreover stand absolutely by itself relish that?
BM: We now preserve by no means had a tune the construct or not it’s precise orderly, orderly hype. I needed people to hearken to it and grunt, “They actually snapped with this one!” That’s the vibe I attempted to move for this time as a finish results of now we have by no means confirmed that. I believe we did it effectively! I precise need you to in precise reality really feel relish a badass each time you’re listening to “Tiring Litty” and each time you’re reciting the lyrics.
MTV Information: You acknowledged that you just search for KARD as 4 explicit particular person artists who attribute on each assorted’s songs. How would you describe each artist and their number of music?
BM: J.Seph has a very… let me suppose the observe. I’ve been utilizing so many various languages given that tour began. He has a very intriguing tone that in precise reality hits your ear. He has in precise reality factual diction as correctly. As quickly as I stare J.Seph, I stare a very proficient and skillful rapper. It might be in precise reality dope if he sooner or later arrange apart out his preserve rap album. As quickly as I stare Jiwoo, she has this badass, darkish vibe to her. She has a Rihanna vibe. She’d enact correctly with some darkish R&B-kind music. Somin is so properly-rounded. Her grunt fits each tune; she always has the merely melodies. However in my private choice, she must assemble out a straight R&B soul album, with a Kiana Ledé vibe, an Ella Mai vibe — one thing that makes you are feeling factual everytime you hearken to it. It is a ways uncomplicated to hearken to.
MTV Information: What about your self?
BM: Me? Oh man. I want to enact so many a whole bunch of issues. I want to make music that people can dance to and preserve pleasing to and flip as much as. I want to make membership music! One thing that is going to make you shake your butt.
MTV Information: “Tiring Litty” wasn’t the preliminary choice to your title tune. Actually, you created “Tiring Litty” as a finish results of you were not 100 p.c location on the one. Within the case of deciding on singles, enact all 4 people of KARD must agree? What’s that job relish?
BM: For it to be a title tune, all 4 of us, or at least three of us, must in precise reality really feel assured with the tune. The tune that almost grew to become our title tune, we had been a restricted assured. It grew to become as soon as in precise reality in precise reality feel-factual, and it grew to become as soon as a factual tune, however I wasn’t assured that it grew to become as soon as going to recall consideration. That grew to become as soon as the mammoth command. We did not know if it grew to become as soon as going to captivate the followers. So in my head, I felt relish we needed to advance support exhausting with this comeback. There’s so worthy factual music out there as it’s, and so many artists, so we needed to recall consideration.
For “Tiring Litty,” I needed it to be a response to issues the followers had been asking. On the time after I grew to become as soon as making the tune, I grew to become as soon as getting a bunch of questions on self-self notion. “What enact you guys enact to vary into extra assured? What enact you enact everytime you’re feeling self-aware?” I am a specific particular person, too. Even though I am an artist and I show fairly a lot of the factual side, fairly a lot of the completely satisfied sides of me, I enact plow through circumstances the construct I inquire of of myself and I doubt myself. All through these circumstances, my mindset has always been, “Screw it. I am precise going to enact me and not care what people grunt.” I’d moderately be 100 p.c me and preserve people not relish it then be any particular person I am not. In order that’s one thing I needed to maintain on this tune: Gather not let anyone repeat you who you’re. Gather not let anyone repeat you what to enact and what not to enact each time you do not need to enact it. Attractive aggressively be you.
MTV Information: I believe that is why so many followers akin to you. You’re always your self.
BM: I attempt to be, as worthy as I will. There’s a bunch of assorted sides to me, going through a bunch of transitions from trainee to artist, from [an] American who did not perceive how one can educate Korean in any respect to being a Okay-pop artist who has to make music in a completely unique language. I went through my good-looking fragment of self-doubt, and that is the explanation one thing I want to fragment within the music.
MTV Information: You’re in precise reality energetic on V Are residing and social media. You’re on Instagram a lot. How would you describe your relationship along with your followers on-line?
BM: I attempt to fragment as worthy positivity as I will, and the realest me I will give. If I am unhappy or if I am doubting myself, I impact not attempt to hide it. However or not it’s so loopy as a finish results of after I am precise with followers, they reply to me the identical method I’d reply to them. We’re reciprocating so worthy factual power to each assorted. I relish it. Social media might possibly be very unhealthy and poisonous at circumstances, however I am making an attempt, to basically essentially the most attention-grabbing of my talents, to make it a apparent plight for not best myself and assorted artists however for the followers as correctly.
MTV Information: How enact you lumber about cultivating that positivity on-line? Are there positive practices you enact, or positive stuff you tune?
BM: I am not apparent and orderly completely satisfied every day of my life, nevertheless the circumstances that I am I attempt to assemble out that power out into the realm. If or not it will attend any particular person, even for a second or an hour or three minutes whereas they’re listening to a tune that I made or through phrases that I fragment on-line. I am precise one other man practising it relish each particular person else within the realm.
MTV Information: Would you grunt that positivity comes naturally to you? Are you a apparent explicit particular person?
BM: The reality is? No. I impact not suppose myself as a apparent explicit particular person. I attempt to stop apparent, and I attempt to assemble out that vibe as worthy as I will, however I am relish each particular person else. I am precise much less public with the unfavourable side of me as a finish results of I impact not need that to take care of an have an effect on on my followers. There’s hundreds of thousands of those that’re observing what I am doing on-line, or what I enact musically, and I in precise reality really feel relish or not it’s no longer good-looking for me to assemble out unfavourable power into the realm. It is a chunk assorted musically; I will arrange apart out a tragic tune and know that people are going to disclose to it and know that or not it will attend. But when or not it’s precise me, in my perception, I attempt not to show that side.
MTV Information: Did you preserve any worries or issues about “Tiring Litty?” Since you did originate it. That utterly gives moderately extra weight to it.
BM: You respect what’s loopy? Before “Tiring Litty,” there grew to become as soon as one other tune that I made that almost grew to become the title. It had a reggae vibe, and it grew to become as soon as good to hearken to. However on the identical time, I did not know if it grew to become as soon as going to face out. So I went to the studio on the day we had been going to substantiate that assorted tune as a result of the title tune. There grew to become as soon as no method I grew to become as soon as going to let my group and myself lumber with a tune that I wasn’t 100 p.c on. So within the span of two to a few hours, I picked a beat proper rapid, I felt it, wrote the melody for it, recorded it, and despatched it to my people — they usually had been relish, “That’s the one. We now preserve bought to move with this one.” We had been straight on the identical web page. And that is how “Tiring Litty” grew to become as soon as born. I did not preserve time to agonize. It precise all fell into plight within the in precise reality brief period of time that we had.
MTV Information: Assemble you stare at suggestions on-line? I grew to become as soon as in precise reality impressed with how precise you had been on V Are residing a few pair of of the preliminary criticism of the tune title. It grew to become as soon as a diploma of openness that I’ve not seen from a bunch of artists, who I believe would compile to precise ignore these sorts of suggestions. However to compile right here at it from a plight of perception.
BM: I attempt to enact my best and take all of it as optimistic criticism. I do know that the those that did not in precise reality really feel it this time are the those that in precise reality relish our dancehall vibe and our extra melodic sound. It grew to become as soon as all a finding out job for me. “Tiring Litty” grew to become as soon as loopy on the net. Even before it got here out, after I by probability corrupt the title, followers had been relish, “What’s ‘Tiring Litty?’ Why is he so strive-exhausting? Why is he so flinch?” I grew to become as soon as unhappy for a day as a finish results of I in precise reality thought people had been going to in precise reality really feel this, however then I had this realization: It made people unfamiliar. Whether or not you liked the title or not, it made you unfamiliar ample to hearken to it. So I indifferent went with it. However those that listened to it and did not in precise reality really feel it, I do know what they want. If the ticket will give me consent for our group to move with the tune that I made for the following one, I believe or not it’s definitely going to be one thing that may please both facet — the those that cherished “Tiring Litty” and the those that cherished the older KARD pattern.
MTV Information: What’s your favourite fragment of the creative job? Is it that on the spot suggestions, or one thing else absolutely?
BM: Top-of-the-line fragment is being able to reveal that no particular person did it for me. You respect what I suggest? I compile to romanticize my preserve profession. I did this. I am on stage doing what I created. However do not compile me infamous: A number of folks had been slack the scenes on this, they usually arrange apart in a bunch of labor for “Tiring Litty” to vary into the tune that it’s. However being able to be the core of that thought and the core of that imaginative and prescient is definitely one in all basically essentially the most attention-grabbing issues ever. I in precise reality really feel relish I am accountable for my life and my profession. I want to enact it for the comfort of all of our songs, if I will!
MTV Information: There are a ways extra Okay-pop artists producing their preserve music and collaborating in a worthy higher fragment within the creative job currently.
BM: It is dependable. That is basically essentially the most attention-grabbing number of music, when it comes out of your coronary heart and your mind. That authenticity — followers can hear it. Whether or not people must diss it or must relish it, I am able to reveal that or not it’s indifferent me. I did that. That is basically essentially the most attention-grabbing command. I even worship the those that’ve to throw shade at it as a finish results of I relish the indeniable actuality that they’re being proper about their preferences. And me as an artist, I will take that and make one thing that they relish too. That is what I am making an attempt to enact merely now.
MTV Information: You’re about to tour the U.S., and there is been moderately a bunch of level of curiosity on the Western market in Okay-pop. For individuals who’re making music, enact you ever preserve a specific market in recommendations? Or enact you precise make what feels factual to you?
BM: On no chronicle. I’ve not bought any reveal plight or nation in recommendations after I make music. I precise need whoever hears it to in precise reality really feel what I need them to in precise reality really feel. For “Tiring Litty,” I need them to in precise reality really feel self notion everytime you hearken to the tune. Whether or not you dwell in North The USA or South The USA or Asia, I precise need you to in precise reality really feel assured. I am grateful for all people who listens to it. However being Korean American and being that I grew up within the States, I believe a bunch of my private choice is what pops off within the States. In order that sound precise naturally comes through.
MTV Information: As a Korean-American artist, how does it in precise reality really feel everytime you stare Korean teams on the stop of the Billboard albums chart?
BM: It is fairly loopy! Even 10 years in the past no particular person would preserve accredited it, and even imagined that Korean music might possibly be on Billboard. It is unbelievable. And it opens up a bunch of doorways for various Korean artists as correctly. One command that is an gargantuan fight for Korean artists in Korea is that there are such a whole bunch of teams. There’s so worthy rivals. There are such a whole bunch of names. However now that South The USA and North The USA and everywhere in the construct everywhere in the realm are beginning to comprise Korean music, it makes the market so worthy larger. It affords assorted teams the chance to go looking out an viewers, to obtain light. We’re so lucky.
MTV Information: It has been just about three years since KARD’s debut. How would you grunt you preserve grown as a specific particular person and as an artist in that point?
BM: I am extra accountable. I’ve realized one thing just lately and that is the explanation one thing that I grunt or one thing that I enact can in precise reality make or atomize someone’s’ day. That is such an gargantuan duty I even preserve. Having realized that makes me a ways extra cautious of what I grunt, particularly particular person and on-line. Even though I am indifferent going to be me and I am indifferent going to reveal what I want to reveal, I attempt to enact it in basically essentially the most rational method I will. Life is brief. And I believe each particular person deserves to be completely satisfied. If I often is a light-weight in someone’s’ life, then that is a duty I take severely.