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Breaking Through Creative Block Lesson 1


(upbeat music) – At the heart, creativity is just problem solving If we take that mindset and we shift that word away, that mystical word creativity, and we convert it and we change it, sorry, and we change it to problem solving, now something happens in our brain and we start to think about it a little bit differently

As human beings, we tend to make make things more difficult than what they need to be So when we're posed with a problem and we have to come up with an idea and a solution to that problem, what usually happens is that we misinterpret what it is that we're actually doing, or we assume, which is even worse, what it is that we actually need to do Then when the ideas start coming to us, we start to reject those ideas and we start to just think those ideas are silly, those ideas are stupid I'm not smart enough I can't come up with any good idea for this

And then when an idea does come to us, what we do is we like to complicate it by those same questions That same voice in our head is starting to say, "It shouldn't be this easy "It shouldn't be this easy to come up with a solution "This needs to be a little bit more difficult" And we tend to throw some of those really good ideas away

And then when we actually solve and come up with an idea or when we're actually at the point where we need to solve the problem, what we're doing now is we're questioning everything that we've done So we question, "Is this really gonna work?" "I'm not really this smart" "I'm not really this creative" And by doing th at, you just think if you do that every time you're posed with a problem throughout the day or every time you have to come up with an idea throughout the day, you've spent many years of your life conditioning yourself to not allow great ideas to come out Or when they do come out, we censor them to the point where we can't use them

We throw them away and we get down on ourselves about it Now what we can do is we can actually shift that and you can start to change the way you start thinking about solving a problem, and then you'll know if you get stuck on one of these stages, then you'll know exactly where you are and how to fix that and what the problem is The first step in problem solving is understanding the problem It's understanding what it is that we're trying to do We have to inherently understand and the best way to do that is to ask a lot of questions and ask a lot of really good valuable questions to be able to get us to really understand what it is that we're trying to do

And sometimes that may be we don't have an outside influence so we have to ask ourselves or we have to consult Nowadays, the joy is that we can go out and we can consult uncle Google And Google can start to give us all of this information, and we can start to pick and choose from this information to start to really understand that problem Now the second step is once we understand the problem, when the ideas will start coming Some of the ideas are not good but what we need to train ourselves us to do is we need to train ourselves to welcome all of these ideas into our mind and out into the world

No censoring, just let it all come out and just dump it all down Write them all down Don't worry about if it's the right idea or not, just get the ideas out Just keep working through those ideas And at the start, write those ideas down but when you start getting better at this, you can start doing it inside and you can internalize it because your brain is just starting to work a little bit different and working a little more efficiently to solve that problem

Then the next step is when we have those ideas down, we now just start to simplify them and we start to break them down into logical things Things like, if the idea seems very, very big or grandiose, break it up into small individual steps that are easier to swallow And then what we can do is we can find other ideas that start to generate in between there and then we'll come up with the best possible solution That's taking us all the way back to understanding the problem a little bit more, then we go through and we welcome more ideas, then we simplify them And we keep doing this cyclical process over and over and over again, and this process sometimes may take a little bit of time

And to start, it should take a little bit of time when we're doing it very consciously, but when we start getting our brain trained and start to create those pathways inside of our brain, this starts to happen subconsciously, and we're gonna talk about that in a little bit The last step is we're just gonna solve that problem and make sure that that idea is out and that's the idea that we're going to stick with, and then we're going to deal with whatever consequences come by sticking with that idea This whole process is an iterative process and it's circular It's not a linear process So what we do is when we're asked to do something, we perform the action regardless of whatever that action is

Then we discover the good, the bad, the ugly Then we break down the good, the bad, and the ugly into logical little digestible pieces Then we analyze them and we perform again So then, we start putting it back into our process and we just start, keep rinse and repeat, rinse and repeat, rinse and repeat We perform, we discover, we break down, we analyze

This is something that I've been doing for over the past decade It's something that's helped me build my craft and my practice of photography Where it's just you pick a path, and you go down that path, and then you deal with the consequences as they come up Sometimes you make mistakes, sometimes you may make major mistakes As you learn from those mistakes, they become fewer and fewer and fewer mistakes

You have more and more wins Everybody's happier with you, you're happier with your process You've learned a lot but your knowledge base when you're posed with other problems when you're out on the field and you're dealing with your client is very important So it's very important to go through this iterative process A creative idea is a combination and a recombination of disparate bits of information

The more bits of information you have stored in your brain; the more raw material you'll have to combine into creative ideas So the more expansive your knowledge is, the more influence you have from outside sources, the more that's gonna contribute to your unique way of coming up with ideas We all do this very uniquely We all have very unique experiences in our life, and we all have different likes, and different passions, and different things that get us fired up, and different experiences that we have And all of those little bits start to go into coming up with a creative idea

A creative idea is just taking a bunch of stuff that already exists, recombining them, and putting out a new idea So it's not about pulling something blankly, clearly out of the air What it's about is it's about taking all the knowledge that we have and our experiences and combining those things together to be able to come up with that solution, that creative idea To be able to get better at doing this, you're going to need to repeat it And it's not about continual repetition, it's about something that's called spaced repetition

And this is a learning tactic that allows us to learn anything better, as opposed to trying to jam and cram everything in very quickly What we do is we space that little bits of information out So when I give you these tactics to apply to your process, don't worry about just continually doing them bam, bam, bam, bam, bam Set apart a little bit of time, maybe 15 minutes a day, maybe start your day by being very conscious about what you're doing and really focus on the practice And then throughout your day, be conscious of when you're posed with when you can start to apply some of these tactics into your work

Source: Youtube

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