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Breaking down USB Type-C confusion | THR2212

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>> GOOD AFTERNOON FIRST I WANT TO SAY THANK YOU FOR ATTENDING, EVERYONE

MY NAME IS MARK ORILLIA I'M WITH TARGUS TODAY WE'RE GOING TO BE TALKING ABOUT BREAKING DOWN USB C CONFUSION SO FIRST I WANT TO START OUT WITH, YOU KNOW, SOME STATS, A LITTLE BIT ABOUT THE USB C MARKET YOU KNOW, YOU THINK ABOUT IT, THERE'S GONNA BE PROTECTED 5 BILLION DEVICES THAT ARE GOING TO BE USING USB C BY 2021

THAT'S NOT JUST YOUR LAPTOPS AND YOUR TABLETS IT'S ALSO GOING TO BE THINGS LIKE CARS AND BOATS AND CAMERAS SO IT'S REALLY GOING TO IMPACT ALL OF OUR LIVES IN ONE WAY OR ANOTHER, BECAUSE WE'RE GOING TO BE INTERFACING WITH THAT, AND THE MARKET ITSELF IS PROJECTED TO BE 1 2 BILLION SO IT'S REALLY BIG, BUT YOU THINK ABOUT WHAT IS USB C? AND THE FIRST THING TO REMEMBER IS USB C IS JUST A CONNECTOR

IT'S JUST REALLY THAT PHYSICAL PIECE OF METAL THAT'S CONNECTING TO THESE DIFFERENT DEVICES AND IT'S ALSO, YOU KNOW, KIND OF KEEP IN MIND HOW THIS EVOLVES LIKE, WHY DID INDUSTRY CREATE USB C? AND IF YOU LOOK AT THE BOTTOM PART OF THIS, YOU CAN SEE THERE IS LOTS OF DIFFERENT CONNECTORS THAT WERE OUT THERE THERE'S USB A, THERE'S USB TYPE B, AND THERE WAS ALSO DIFFERENT TYPES OF CONNECTORS THAT WERE REQUIRED FOR VIDEO AND POWER AND AS DEVICES BECAME THINNER AND LIGHTER, THERE WAS LESS ROOM, LESS PORTS SIZE THAT COULD SUPPORT THAT, SO THE REASON THIS CAME ABOUT WAS SO THAT THERE WAS A SINGLE CONNECTOR THAT WAS GONNA REALLY SIMPLIFY THINGS

SO NOW THIS SINGLE CONNECTOR SUPPORTS VIDEO, POWER AND DATA SO IT'S CONSOLIDATING THINGS IN THEORY IT'S GOING TO MAKE YOUR LIFE SIMPLER BUT THE IMPORTANT THING TO REMEMBER, TOO, IS THAT THIS ENABLES THOSE THINGS IT DOESN'T NECESSARILY MEAN THAT THOSE THINGS HAVE BEEN IMPLEMENTED ON THE CONNECTOR SO THAT'S WHERE THINGS CAN KIND OF GO WRONG HERE, RIGHT? WHILE THE IDEA IS GREAT, AND I THINK IT HAS IMPROVED AND SIMPLIFIED THINGS, THERE'S ALSO A LOT OF LEEWAY OR A LOT OF OPENNESS TO THE SPEC IN TERMS OF WHAT IS IMPLEMENTED ON THE DEVICE

SO YOU KNOW, I'VE BROKEN THIS DOWN INTO DIFFERENT COMPONENTS YOU KNOW, IF YOU START ON THE FAR LEFT SIDE, THE POWER, FOR EXAMPLE, THE SPEC CAN SUPPORT UP TO 100 WATTS OF POWER, AND THERE'S VARYING POWER PROFILES, AND THERE'S ALSO A DIFFERENT — THERE'S DIFFERENT VOLTAGES THAT NEED TO MATCH IN ORDER FOR THAT TO ACTUALLY ESTABLISH WHAT'S CALLED A POWER CONTRACT SO ALL THESE THINGS COME INTO EFFECT INTO WHETHER OR NOT IT WILL ACTUALLY POWER THE DEVICE, AND IT'S ALSO, NOW THAT DEVICE, THE POWER CAN BE BOTH WAYS IT'S DYNAMIC SO IT CAN GIVE POWER OR TAKE POWER DYNAMICALLY WHEN YOU CONNECT

SO THAT CAN CREATE SOME PROBLEMS AND CONFUSION, AND WHEN YOU CONNECT AND HOW MUCH POWER DOES THAT DEVICE TAKE IS THE VOLTAGE REEL THERE, AND WHAT ABOUT IF IT REQUIRES MORE THAN 100 WATTS? AND THAT'S WHERE SOME VENDORS ARE GOING IN AND DOING MAYBE SOME PROPRIETARY THINGS SO YOU HAVE TO BE AWARE THAT IF YOU PURCHASE SOMETHING OR IF YOU INVEST IN SOME TECHNOLOGY THAT REQUIRES MORE THAN THAT, ARE YOU GONNA THEN BE STUCK WITH SOMETHING THAT'S ONLY GONNA WORK WITH THAT VENDOR'S PRODUCTS? NEXT IF YOU GET INTO VIDEO, ON THE RIGHT, NOW THAT VIDEO'S ENABLED OVER THAT, THERE'S OTHER QUESTIONS YOU HAVE TO ASK, LIKE, WELL, WHAT RESOLUTION IS SUPPORTED? AND WHAT'S THE REFRESH RATE? AND WHAT ABOUT MULTIPLE EXTENDED DISPLAYS, IF I WANT TWO OR FOUR, WILL THAT WORK? AND IF YOU'RE USING A DOCKING STATION, FOR EXAMPLE, WILL THAT DOCK WORK WITH ALL THE DIFFERENT DEVICES TO SUPPORT ALL THOSE VIDEOS? AND THEN DATA SO DATA, THE USB DATA IS THERE, BUT THEN, OKAY, THERE'S DIFFERENT DATA THROUGHPUT THAT'S SUPPORTED SO IT'S USB 3-1, GEN 1 OR 3-2 GEN 1, SO THE NAME EEG CHANGED, WHICH HAS ALSO CONTRIBUTED TO SOME OF THE CONFUSION OUT THERE

THERE'S LOTS OF DIFFERENT TERMINOLOGY AND NAMES AND WHEN YOU HEAR ALL THESE THINGS, ESPECIALLY AS A CONSUMER, YOU THINK, WELL, WHAT DOES THAT REALLY MEAN? SO JUST KNOW THAT THE DATA THROUGHPUT CAN VARY IT COULD BE FIVE GIGS, 10 GIGS, AND IF IT'S THUNDER BOLT THREE, THAT COULD BE 40 AND THEN LASTLY CABLES MATTER, AND WHAT THAT MEANS IS JUST BECAUSE THAT THROUGHPUT'S SUPPORTED, IF YOU'RE USING AN OLDER CABLE OR A CABLE THAT DOESN'T SUPPORT THAT, THAT DOESN'T MEAN YOU'RE GONNA STILL GET THAT — THAT'S GONNA PROVIDE A CONSTRAINT ON WHAT KIND OF THROUGHPUT YOU CAN GET THROUGH THAT CONNECTION AND I'VE GOT ANOTHER SLIDE THAT TALKS A LITTLE BIT MORE ABOUT CABLE MATTERS, BECAUSE THAT'S USUALLY THE LAST THING PEOPLE THINK OF SOMETIMES THAT'S OVERLOOKED

AND THEN ON THE FAR LEFT HERE, ALTERNATE MODES YOU MIGHT HEAR THIS COME UP ALT MODE, USB C ALT MODE WELL, WHAT DOES THAT MEAN? SO ALT MODE IS AN ALTERNATE TO THE SPEC SO YOU MIGHT HEAR DISPLAY PORT ALT MODE, AND WHAT THAT MEANS IS YOU'RE GONNA NOW SUPPORT NATIVE DISPLAY PORT SIGNALLING OVER THAT USB C CONNECTION SO THERE'S OTHER ALT MODES THAT ARE BEING IMPLEMENTED SUCH AS A HDMI, AS WELL AS USB 4, WHICH IS GONNA BE AN ALTERNATE TO THE USB C SPEC, WHICH IS COMING TOO

SO YOU HAVE TO WONDER, WELL, ARE THESE ALL COMPATIBLE WITH ONE ANOTHER? IF I GET DISPLAY PORT ALT MODE DOCKING STATION, FOR EXAMPLE, IS THAT GOING TO WORK WITH THE THUNDER BOLT THREE LAPTOP AND VICE VERSA? SO THESE ARE ALL KIND OF QUESTIONS YOU NEED TO CONSIDER AS YOU MOVE FORWARD SO WHAT DO YOU DO? AND LASTLY CABLES MATTER SO THE REASON I WANTED TO PUT THIS IN HERE, BECAUSE OFTENTIMES PEOPLE WILL GO OUT AND SAY, I'M TRYING TO SAVE SOME MONEY, MAYBE I'LL GO OUT TO AMAZON AND LOOK FOR SOME CABLES, AND THIS IS WHERE A LOT OF PROBLEMS CAN ARISE, RIGHT? BECAUSE EVEN THOUGH YOU MAY FIND THAT THE CABLE ITSELF IS, YOU KNOW, CHEAPER, IT DOESN'T NECESSARILY MEAN IT'S MEETING THE SPEC AND THAT CAN CREATE A PROBLEM WE RUN INTO THIS WITH OUR CUSTOMERS WHERE THEY ARE SEEING THINGS LIKE MAYBE A MONITOR IS FLICKERING OR SOMETHING ELSE AND THEY'LL FIND THAT THEY WENT AND PURCHASED A CABLE, YOU KNOW, SAY AMAZON, BUT IT COULD BE ANY PLACES

AND THAT CAN IMPACT, YOU KNOW, THE PERFORMANCE OVERALL SO IN TERMS OF IMPLEMENTATION — EXCUSE ME SO WHAT DO YOU DO? YOU KNOW, YOU'VE GOT ALL THESE THINGS YOU'RE CONSIDERING WHAT DO WE ADVISE OUR CUSTOMERS ON HERE? YOU KNOW, I THINK THIS KIND OF LOOKS LIKE AN SDLC, AND IT REALLY IS THE FIRST THING YOU NEED TO DO IS UNDERSTAND YOUR NEEDS, KNOW YOUR ENVIRONMENT

LIKE, OF — ESPECIALLY WORKING WITH BIG CUSTOMERS THAT WE WORK WITH, YOU KNOW, THEY OFTENTIMES HAVE A HUGE ECOSYSTEM OF DIFFERENT TYPES OF LAPTOPS, DIFFERENT CONNECTORS, AND THEY ARE IN THE PROCESS OF MAYBE EVOLVING THAT, BUT THEY STILL HAVE TO SUPPORT ALL THEIR NEEDS ACROSS THIS ECOSYSTEM OF DEVICES AND USERS, TABLETS TO EVERYTHING ELSE SO WHERE ARE YOU IN THE PROCESS? WHAT ARE YOUR NEEDS? AND WHERE ARE YOU MOVING FORWARD? AND CONSULT WITH AN EXPERT SO TALK TO THE VENDORS TALK TO THE ENGINEERS THERE UNDERSTAND WHAT THEY'RE DOING AND WHAT DIRECTION IT'S GOING, AND OBVIOUSLY TEST, RIGHT? YOU HAVE TO UNDERSTAND WHAT'S GONNA WORK

JUST BECAUSE IT SOUNDS LIKE IT SHOULD WORK IN THEORY, LOTS OF TIMES IT DOESN'T YOU GET IN THERE AND YOU START — YOU KNOW, WHETHER IT'S IN A CONFERENCE ROOM OR YOU'RE SETTING UP A HOTELING ENVIRONMENT, FOR EXAMPLE, IS THAT GOING TO WORK ACROSS ALL THE DIFFERENT DEVICES YOU WORK WITH AND YOU'RE TRYING TO GET THESE CONNECTIONS TO WORK? AND ALSO WHEN YOU'RE DOING TESTS, WE ALSO ADVISE NOT TO USE ANY KIND OF ADAPTERS, IF YOU CAN ADAPTERS USUALLY CAUSE PROBLEMS OPTIMIZE AND ADJUST IMPLEMENT THE PLAN, AND STANDARDIZATION

SO YOU KNOW, HERE WE'RE — WHAT I MEAN BY THAT IS WHERE YOU CAN, TRY AND STANDARDIZE ON, YOU KNOW, A SINGLE DOCKING STATION BECAUSE THAT'S ONE OF THE THINGS HERE — AT TARGUS, WE WORK WITH A LOT OF CUSTOMERS AND CLIENTS THAT ARE IMPLEMENTING SOME KIND OF AGILE WORKSPACE OR HOTELING ENVIRONMENT, SO WE TRY AND STANDARDIZE WHERE YOU CAN, STANDARDIZE ON THE CABLES AND CONNECTIONS, MAKE THINGS EASY SO THAT FROM YOUR SUPPORT STAFF, THE HELP DESK AND THINGS, IT'S EASIER TO TROUBLESHOOT AND IT'S EASIER TO SUPPORT SO WHAT ARE THE TAKEAWAYS NOW? WHAT ARE THE THINGS YOU NEED TO REMEMBER AS YOU GO OUT AND YOU'RE CONSIDERING ALL THESE DIFFERENT THINGS THAT I WAS TALKING ABOUT WITH USB C, THUNDER BOLT, ALT MODE? YOU KNOW, DON'T LET THE CONFUSION GET TO YOU WHAT I SEE IS A LOT OF TIMES PEOPLE HOLD BACK ON MAKING DECISIONS BECAUSE THEY GET OVERWHELMED WITH ALL THE DIFFERENT TECHNOLOGY, TERMINOLOGY AND EVERYTHING, JUST YOU KNOW, I THINK THAT — THE TAKEAWAY HERE IS TO REALLY CONSULT, TALK TO YOUR STAFF, TALK TO THE PEOPLE, DO YOUR RESEARCH DO YOUR HOMEWORK SO YOU UNDERSTAND, AND JUST BECAUSE SOMETHING SAYS, OH, THIS IS GOING TO WORK, YOU KNOW, DON'T NECESSARILY BELIEVE THAT CONSIDER THOSE FACTORS

SO WHAT I MEAN BY THAT IS, YOU KNOW, LOOK AT THE DATA LOOK AT THE VIDEO LOOK AT THE POWER WHAT ARE THE NEEDS YOU HAVE THERE? AND AVOID VENDOR LOCK A LOT OF TIMES WE'LL SEE THINGS WHERE VENDORS IMPLEMENT THINGS THAT ARE, YOU KNOW, WHILE IT WORKS, IT'S ONLY GOING TO WORK WITH THEIR DEVICES AND IT'S NOT UNIVERSAL, AND SO YOU THEN GET STUCK WHEN YOU MAKE A CHANGE LATER THAT YOU STILL — IT'S NOT GOING TO NECESSARILY WORK WITH SOMEBODY ELSE'S TECHNOLOGY

SO WE AT TARGUS WE REALLY TRY AND DEVELOP UNIVERSAL SOLUTIONS THAT'S GOING TO WORK ACROSS DIFFERENT PLATFORMS, DEVICES SO THAT YOU'RE NOT LOCKED INTO WORKING WITH THE SINGLE VENDOR AND AS THE TECHNOLOGY EVOLVES AND AS THINGS CHANGE, YOU KNOW, YOU CAN BE SECURE THAT IT'S GONNA CONTINUE TO WORK FOR YOU SO THAT'S IT SHORT AND SWEET AND IT'S THE END OF THE DAY AND YOU PROBABLY DON'T WANT TO HEAR TOO MUCH ON USB C, BUT I CAN TAKE ANY QUESTIONS OR FEEL FREE TO COME UP AND TALK TO ME AFTERWARDS

ALL RIGHT, THANK YOU [ APPLAUSE

Source: Youtube

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