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Breaking down the best Super Bowl ads

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>> Now that the big game is >> Now that the big game is over and done with its time to >> Now that the big game is over and done with its time to start breaking down some of our over and done with its time to start breaking down some of our favorite and least favorite start breaking down some of our favorite and least favorite Super favorite and least favorite Super Bowl ads From this year’s big Super Bowl ads

From this year’s big matchup I know some people are Bowl ads From this year’s big matchup I know some people are groggy and they’re tired and matchup I know some people are groggy and they’re tired and you might not all or some of groggy and they’re tired and you might not all or some of them might stick with you you might not all or some of them might stick with you forever that’s why we’re going them might stick with you forever that’s why we’re going to break it down forever that’s why we’re going to break it down >> So joining us now Russell to break it down >> So joining us now Russell Baker CEO when bar talk about >> So joining us now Russell Baker CEO when bar talk about some of the favorites and Baker CEO when bar talk about some of the favorites and fumbles, as we some of the favorites and fumbles, as we all know a lot of good, but you fumbles, as we all know a lot of good, but you always have a little bit of bad all know a lot of good, but you always have a little bit of bad little bit of a overall take always have a little bit of bad little bit of a overall take from last night what your little bit of a overall take from last night what your thoughts

I thought last year from last night what your thoughts I thought last year was actually really good Lesson thoughts I thought last year was actually really good Lesson last Good year for commercials was actually really good Lesson last Good year for commercials I think there have been a last Good year for commercials

I think there have been a couple of off think people are I think there have been a couple of off think people are back couple of off think people are back >> There are some really strong back >> There are some really strong creativity a lot of great As >> There are some really strong creativity a lot of great As you mentioned there were some creativity a lot of great As you mentioned there were some that maybe didn’t hit the mark you mentioned there were some that maybe didn’t hit the mark but in general I thought was a that maybe didn’t hit the mark but in general I thought was a pretty strong evening that but in general I thought was a pretty strong evening that often see that they put a lot pretty strong evening that often see that they put a lot of often see that they put a lot of time and in producing these of time and in producing these about million over 32nd spot so time and in producing these about million over 32nd spot so you really want to make sure about million over 32nd spot so you really want to make sure that it hits you really want to make sure that it hits

In a lot of homes for families that it hits In a lot of homes for families and resonates with them In a lot of homes for families and resonates with them definitely and resonates with them definitely >> Let’s take a look at one may definitely >> Let’s take a look at one may want to take your peak

>> Let’s take a look at one may want to take your peak >> Look who’s got smacked pack want to take your peak >> Look who’s got smacked pack >> Smap act if the clicker >> Look who’s got smacked pack

>> Smap act if the clicker contacts itself that’s not it’s >> Smap act if the clicker contacts itself that’s not it’s worth it The net contacts itself that’s not it’s worth it The net impact anyone worth it The net impact anyone I want to just get back to impact anyone I want to just get back to Foxborough back to the gag act I want to just get back to Foxborough back to the gag act to August practice wants got Foxborough back to the gag act to August practice wants got Previa to have you couldn’t me to August practice wants got Previa to have you couldn’t me I packed it and then an parked Previa to have you couldn’t me I packed it and then an parked you unpack that I packed it and then an parked you unpack that

>> All right so what do you you unpack that >> All right so what do you think you know as we look at >> All right so what do you think you know as we look at commercial to kind of think think you know as we look at commercial to kind of think about whether or not they were commercial to kind of think about whether or not they were of success are not really look about whether or not they were of success are not really look at 3 different things of success are not really look at 3 different things one is authenticity does it at 3 different things one is authenticity does it really drive home of is one is authenticity does it really drive home of is authentic to that brand and the really drive home of is authentic to that brand and the kind of general message authentic to that brand and the kind of general message The other part is kind of kind of general message The other part is kind of differentiation does it have The other part is kind of differentiation does it have something that’s a unique differentiation does it have something that’s a unique selling point for that something that’s a unique selling point for that particular brand and then 3rd selling point for that particular brand and then 3rd pieces around engagement is particular brand and then 3rd pieces around engagement is entertaining and I think the pieces around engagement is entertaining and I think the spotted a fantastic job of all entertaining and I think the spotted a fantastic job of all 3 of those it was authentic the spotted a fantastic job of all 3 of those it was authentic the Hyundai is kind of a challenger 3 of those it was authentic the Hyundai is kind of a challenger brand the different station was Hyundai is kind of a challenger brand the different station was clear with this parking brand the different station was clear with this parking technology and they did it in a clear with this parking technology and they did it in a way that was that was extremely technology and they did it in a way that was that was extremely humorous and fun

way that was that was extremely humorous and fun I just thought they knocked humorous and fun I just thought they knocked this one out of Park and the I just thought they knocked this one out of Park and the star power here this one out of Park and the star power here >> Oh my goodness that Kass star power here

>> Oh my goodness that Kass alone It was fantastic and I >> Oh my goodness that Kass alone It was fantastic and I think that was really one of alone It was fantastic and I think that was really one of the big trends last night with think that was really one of the big trends last night with celebrities in general, I think the big trends last night with celebrities in general, I think of ever seeing so many celebrities in general, I think of ever seeing so many celebrities of ever seeing so many celebrities

>> On the Super Bowl it was celebrities >> On the Super Bowl it was definitely if you’re celebrity >> On the Super Bowl it was definitely if you’re celebrity and in America definitely if you’re celebrity and in America You definitely got a and in America You definitely got a of Super Bowl even as the You definitely got a of Super Bowl even as the hammer and I people are popping of Super Bowl even as the hammer and I people are popping out after it was like oh I hammer and I people are popping out after it was like oh I haven’t seen you in awhile ago out after it was like oh I haven’t seen you in awhile ago so it was great so this next haven’t seen you in awhile ago so it was great so this next one was a

so it was great so this next one was a >> Tear jerker go Yeah people one was a >> Tear jerker go Yeah people google’s Loretta commercial

>> Show me photos of me in >> Show me photos of me in lower Adam >> I mean come on The sun was bright 3 even The sun was bright 3 even really need to break this one The sun was bright 3 even really need to break this one down I uh I think perhaps a really need to break this one down I uh I think perhaps a letter was actually clean next down I uh I think perhaps a letter was actually clean next after all the ups America just letter was actually clean next after all the ups America just again this after all the ups America just again this Google as really carved out a again this Google as really carved out a niche with their commercials Google as really carved out a niche with their commercials around the side of authenticity niche with their commercials around the side of authenticity you knew that was a good spot around the side of authenticity you knew that was a good spot >> They’ve been able to you knew that was a good spot

>> They’ve been able to executed template over and >> They’ve been able to executed template over and over again, but it’s still a executed template over and over again, but it’s still a successful for them and I think over again, but it’s still a successful for them and I think you know they worry within we successful for them and I think you know they worry within we that in with differentiated you know they worry within we that in with differentiated their technology around search that in with differentiated their technology around search and Google assistant in a way their technology around search and Google assistant in a way that was unique and Google assistant in a way that was unique and from the engagement that was unique and from the engagement standpoint I mean just such an and from the engagement standpoint I mean just such an emotional heart tugging spot standpoint I mean just such an emotional heart tugging spot that I think really emotional heart tugging spot that I think really really was a touchdown for them that I think really really was a touchdown for them to question something I think really was a touchdown for them to question something I think about what this commercial to question something I think about what this commercial though is everybody has the about what this commercial though is everybody has the same time basically you have though is everybody has the same time basically you have that 30 seconds same time basically you have that 30 seconds >> And they made you literally that 30 seconds >> And they made you literally cry and >> And they made you literally cry and 30 seconds How impressive cry and 30 seconds

How impressive that’s just so impressive it 30 seconds How impressive that’s just so impressive it really is and they again they that’s just so impressive it really is and they again they they figured out how to tap really is and they again they they figured out how to tap into people’s real real they figured out how to tap into people’s real real real world, you know it’s not into people’s real real real world, you know it’s not celebrities This is you know real world, you know it’s not celebrities This is you know real guy and with his wife who celebrities This is you know real guy and with his wife who he lost an

real guy and with his wife who he lost an >> It’s just it is phenomenal he lost an >> It’s just it is phenomenal job with the next up we’ve got >> It’s just it is phenomenal job with the next up we’ve got walmart the famous visitors ♪ ♪ >> Well here’s your order ♪ >> Well here’s your order The bills

>> Well here’s your order The bills >> You don’t look like you’re The bills >> You don’t look like you’re too pleased with the 2 you >> You don’t look like you’re too pleased with the 2 you know, so clearly walmart’s a too pleased with the 2 you know, so clearly walmart’s a big brand the got big budgets They that really the spot They that really the spot really to me felt like they They that really the spot really to me felt like they tried to remake the one that really to me felt like they tried to remake the one that they had last year that was so tried to remake the one that they had last year that was so Cup they had last year that was so Cup you had all the famous cars Cup you had all the famous cars with his kid or this year the you had all the famous cars with his kid or this year the school below bill and all these different things it felt like different things it felt like they tried to run the same play different things it felt like they tried to run the same play again, but this time it turned they tried to run the same play again, but this time it turned into a fumble again, but this time it turned into a fumble more than a touchdown and so I into a fumble more than a touchdown and so I just you know again it was more than a touchdown and so I just you know again it was I think they could have done just you know again it was I think they could have done something more unique it really I think they could have done something more unique it really didn’t drive home the something more unique it really didn’t drive home the differentiation of their didn’t drive home the differentiation of their proposition and I just didn’t differentiation of their proposition and I just didn’t think it was quite as engaging proposition and I just didn’t think it was quite as engaging it had to be expensive with all think it was quite as engaging it had to be expensive with all the footage and different it had to be expensive with all the footage and different characters, they pull them, but the footage and different characters, they pull them, but I think last year’s was was a characters, they pull them, but I think last year’s was was a much Ad from the finally I think last year’s was was a much Ad from the finally PNG OK, let’s watch we need much Ad from the finally PNG OK, let’s watch we need the street

PNG OK, let’s watch we need the street >> For one to get >> All right What do you >> All right What do you think

>> All right What do you think Yeah, yeah so you know I think Yeah, yeah so you know I think about called this like Yeah, yeah so you know I think about called this like the Avengers spot they had think about called this like the Avengers spot they had every one of the brands that the Avengers spot they had every one of the brands that came together and you know they every one of the brands that came together and you know they tried to attack whatever that came together and you know they tried to attack whatever that the situation here that hit the tried to attack whatever that the situation here that hit the fan the situation here that hit the fan

>> But you know it fan >> But you know it talking about this since again >> But you know it talking about this since again this must have been a situation talking about this since again this must have been a situation where everyone was in a this must have been a situation where everyone was in a boardroom no one could agree on where everyone was in a boardroom no one could agree on which at which branch should boardroom no one could agree on which at which branch should get the Super Bowl ad which at which branch should get the Super Bowl ad and someone finally raise your get the Super Bowl ad and someone finally raise your hands said you know what I and someone finally raise your hands said you know what I think we should all do it hands said you know what I think we should all do it what’s the worst thing that think we should all do it what’s the worst thing that could happen And well this was what’s the worst thing that could happen And well this was kind of it it just it really could happen And well this was kind of it it just it really was so many things going on kind of it it just it really was so many things going on there was a lot of was so many things going on there was a lot of different distractions in the there was a lot of different distractions in the spot and look they’ve got a different distractions in the spot and look they’ve got a phenomenal a slate of brands

spot and look they’ve got a phenomenal a slate of brands It just was really difficult to phenomenal a slate of brands It just was really difficult to try to pull them all together It just was really difficult to try to pull them all together into one cohesive story lied to try to pull them all together into one cohesive story lied to it lost focus Russell Baker into one cohesive story lied to it lost focus Russell Baker thank you so much, thank you on it lost focus Russell Baker thank you so much, thank you on representing when guard thank you so much, thank you on representing when guard creative right here and now

Source: Youtube

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