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Black Friday Shoppers Spend Record-Breaking $7.6 Billion Online | TODAY

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LOTS OF DEALS INSIDE BUT NUMBERS SHOW THAT MORE AND BUT NUMBERS SHOW THAT MORE AND MORE, PEOPLE ARE RELYING ON MORE, PEOPLE ARE RELYING ON THEIR SMARTPHONES TO SHOP THIS THEIR SMARTPHONES TO SHOP THIS HOLIDAY SEASON

HOLIDAY SEASON READY, SET, SHOP READY, SET, SHOP FROM CROWDED STORES TO ONLINE FROM CROWDED STORES TO ONLINE CLICKS, IT’S BEGINNING TO LOOK A CLICKS, IT’S BEGINNING TO LOOK A LOT LIKE A RECORD-SETTING LOT LIKE A RECORD-SETTING HOLIDAY SHOPPING SEASON HOLIDAY SHOPPING SEASON

>> ONCE THE FLOODGATES OPEN, >> ONCE THE FLOODGATES OPEN, IT’S NONSTOP, STEADY IT’S NONSTOP, STEADY >> Reporter: AND FOR MANY >> Reporter: AND FOR MANY RETAILERS, YOB LINEONLINE SHOPPI RETAILERS, YOB LINEONLINE SHOPPI THE GIFT THAT KEEPS ON GIVING THE GIFT THAT KEEPS ON GIVING ON BLACK FRIDAY, CONSUMERS SPENT ON BLACK FRIDAY, CONSUMERS SPENT $7

6 BILLION ONLINE, A NEW $76 BILLION ONLINE, A NEW RECORD RECORD THAT’S MORE THAN $5 MILLION THAT’S MORE THAN $5 MILLION EVERY MINUTE EVERY MINUTE

>> WE’VE SEEN A 33% INCREASE ON >> WE’VE SEEN A 33% INCREASE ON BUY ONLINE AND PICK UP IN STORE BUY ONLINE AND PICK UP IN STORE 82% OF SHOPPERS THAT WILL TAKE 82% OF SHOPPERS THAT WILL TAKE ADVANTAGE OF THAT BUYING METHOD, ADVANTAGE OF THAT BUYING METHOD, WILL CONTINUE TO SHOP ONCE THEY WILL CONTINUE TO SHOP ONCE THEY GET TO THE STORE TO PICK UP GET TO THE STORE TO PICK UP THEIR IDEAS THEIR IDEAS >> Reporter: IN ALL, ONLINE >> Reporter: IN ALL, ONLINE SALES ARE PROJECTED TO HIT $143 SALES ARE PROJECTED TO HIT $143 BILLION THIS SEASON

BILLION THIS SEASON AND ON BLACK FRIDAY, MORE THAN AND ON BLACK FRIDAY, MORE THAN 40% OF ONLINE PURCHASES WERE 40% OF ONLINE PURCHASES WERE MADE FROM SMARTPHONES MADE FROM SMARTPHONES A GREAT OPTION, IF YOU’RE NOT UP A GREAT OPTION, IF YOU’RE NOT UP TO BRAVING THE CROWD TO BRAVING THE CROWD

ON A SCALE OF ONE TO TEN, HOW IS ON A SCALE OF ONE TO TEN, HOW IS BLACK FRIDAY GOING SO FAR? BLACK FRIDAY GOING SO FAR? >> WE JUST GOT HERE AND I’M >> WE JUST GOT HERE AND I’M READY TO LEAVE READY TO LEAVE >> TOO MANY PEOPLE >> TOO MANY PEOPLE TOO MUCH STUFF GOING ON

TOO MUCH STUFF GOING ON >> WE CAN’T CONCENTRATE >> WE CAN’T CONCENTRATE >> Reporter: SOME OF THE BIGGEST >> Reporter: SOME OF THE BIGGEST DISCOUNTS THIS YEAR, ARE ON DISCOUNTS THIS YEAR, ARE ON ITEMS LIKE SPORTS APPAREL AND ITEMS LIKE SPORTS APPAREL AND APPLIANCES APPLIANCES

ON BIG-SCREEN TVs, YOU CAN ON BIG-SCREEN TVs, YOU CAN EXPECT TO SEE THE LARGEST EXPECT TO SEE THE LARGEST DISCOUNTS ON CYBER MONDAY DISCOUNTS ON CYBER MONDAY AROUND 30% OFF AROUND 30% OFF ALL OF IT, ENOUGH TO SEND ALL OF IT, ENOUGH TO SEND SHOPPERS FLOCKING TO THE BRICK SHOPPERS FLOCKING TO THE BRICK AND MORTAR STORES FOR THE SALES AND MORTAR STORES FOR THE SALES OR JUST FOR SPORT

OR JUST FOR SPORT >> IT’S DIFFERENT TO WALK INTO

Source: Youtube

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